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privacy policy

December 13, 2019 2 min read

Required by Law

The most important reason Privacy Policies are useful is because you’re most likely required by the law to have one posted on your website. The applicable laws in your region or the region you’re conducting business in may require you to include and abide by certain clauses in your Privacy Policy.

For instance, in the United States, the California Online Privacy Protection Act (CalOPPA)requireswebsites that collect personal information from the residents of the state of California to include a statement in their Privacy Policy that discloses how you handle their information. Since there isn’t a way to filter out visitors from California, you’re likely required to comply with CalOPPA even if your website is ran from a location nowhere near California.

Forever 21’sPrivacy Policy agreement has a separate section onCalifornia Residentsthat explains the rights of the residents of California in compliance with CalOPPA.

Similarly, Canada’s Personal Information Protection and Electronic DocumentsAct(PIPEDA), theEU’sGeneral Data Protection Regulation (GDPR) act, andAustralia’sPrivacy Act of 1988 also require you to post a Privacy Policy and include certain clauses in it if you’re collecting any personal information from the residents of these regions.

Required by Third Party Services

Most of the third party services you use to improve your website’s user experience, monitor analytics or display advertisements also require you to post a Privacy Policy on your website.

According to their requirements, you should include clauses that disclose how you use these third party services, APIs, SDKs, plugins, etc.

Some of the most popular third party services that require you to post a Privacy Policy on your website include:

  • Google Analytics
  • Google AdSense
  • Google AdWords
  • Amazon Affiliates
  • ClickBank
  • Twitter Lead Generation
  • Facebook Apps
  • Google Play Store
  • Apple’s App Store

Analytics services work by placing cookies on your visitors’ devices and then collecting information about them when they visit your website, such as which device(s) they use, browsing activities, etc.

This is why third party services (like Google Analytics) require you to post a Privacy Policy that discloses your usage of their services and cookies.

Google Analytics’Terms of Service agreement states in itsPrivacysection that you must post a Privacy Policy on your website that discloses your use of cookies and your use of Google Analytics and how it collects and processes data.

Websites and web applications that use analytics services to improve the user experience they deliver must therefore abide by these rules.

If you’re a Facebook app developer, you’re required byFacebookto post a Privacy Policy on your website that’s easily accessible and discloses the information you collect and how you will use that informatio